Journey of Consciousness

ये सफर तो चेतना का, अकेले तय करना ।

भोर से साँझ की दूरी
दिल से साँस की दूरी
चाहत से इश्क़ की दूरी
खुद से खुदा की दूरी
विवेक व् सूझ बूझ से, स्वयं ही तय करना।

विचारों से रचना तक
मुराद से मुरीद तक
आशय से उद्देश्य तक
आभास से उजाले तक
कदम हो न्यायपूर्ण , बोध से बढ़ाना।

बागबाँ भी थकेंगे
हमसफ़र भी रुकेगा
रास्ते तो बदलेंगे
मंज़िलें जो मुख़्तलिफ़ हैं
रिश्ते ये दो पल के , निभा के आगे जाना।

ये दर्द आखिर क्यों है
ये फ़िक्र तुझे कैसी
भाग्य ने हाथ थामा
ज़िन्दगी दुआओं जैसी

लक्ष्य की डगर पे, संयम से है चलना।
ये सफर तो चेतना का, अकेले ही तय करना ।।

© Shalu Makhija

Life simplified……

छोटे से मतभेदों में
शब्दों की कड़वाहट में
तवज्जो के छलावे में
बुरा मानना छोड़ दिया है ।।

अनगिनत वादों में, बड़ी बड़ी बातों में
अंजान चेहरों में, जाने से कोहरे में
खबरों के इस ढेर में
सच झूठ नापना छोड़ दिया है ।।

मुख़ौटे से झाँकती आँखों में
भोली सी चतुराई में
कभी मजबूरी की लड़ाई में
सही गलत तलाशना छोड़ दिया है ।।

दिखावे की अँधी race में
चीज़ों से नापते आदमी के मोल में
दुनिया के मापदंड का
हिसाब रखना छोड़ दिया है ।।

सीधी बात, सच्चे काम में
दिल से जुड़े उन रिश्तों में
खुशियों को अनमोल जान के
उन्हें सहेजना सीख लिया है।।

©  Shalu Makhija

ये सफर कुछ अलग है

ये सफर कुछ अलग है
दिल के करीब है ।

दूरी लम्बी है ,
पर हर पल अज़ीज़ है।
जो लम्हें पीछे छूट गए
ये उन्हीं से मिलवाता है ।
चाहते हुए भी यह train
बड़ी waiting के बाद मिलती है।

बचपन की मस्ती
और बिंदास जवानी
सफर ले चलता है
उन पुरानी गलियों से
वो college का campus
और चाट के ठिकाने
नहीं दिख रहे वो दोस्त पुराने
पर यादें तो डट के वहीँ खड़ी हैं।

सफर ले चला मुझे
मेरे ही घर पे
पुराना सा घर है
पर यादों से तर है ।
प्यारे से mom dad
बाहें फैलाये खड़े हैं ।
वो माँ के हाथ का खाना
वही खुशब् पुरानी
भाई तो दूर है
पर इस घर में करीब है ।
वहीँ मेरा कमरा
वहीँ मेरी books हैं ।
अरे ..यहाँ तो कुछ भी न बदला ।

दिल तो ये चाहे
कुछ वक़्त और माँग लें
सफर के इस मोड़
पर ही रुक जाएँ ।
फिर याद आया
जीवन तो नदी सा
बहना ही जाने
चलना ही जाने ।
समेट के उन यादों को
फिर चल पड़े हैं ।

ये सफर कुछ अलग है
दिल के करीब है ।

© Shalu Makhija

इंतज़ार

सूरज की किरणें व्
नयी उम्मीद लेके आती
कल से जुड़े
हर सपने सजाती
दर्द को भुलाके
मरहम लगाती
उस सुबह का रोज़ इंतज़ार है ।।

तन्हाइयों में यकीन दिलाते
रोते हुए दिल को
हौले से सहलाते
हर पल साथ देने का
विश्वास भर दे
उस सच्चे से रिश्ते का इंतज़ार है।।

नन्हां सा जीवन
बड़े बड़े इरादे
हर कदम बढ़ रहा है
अपनी मंज़िल से मिलने
एक दिन तो मिलेंगे
हम सपनों से अपने
हर दिल को बस ये इंतज़ार है।।

हम भी चल पड़े हैं
स्वयं से मिलने
समय के पहिए में
परम से मिलने
जहाँ ख़ुशी और गम
एक समान से लगेंगे
उस पल का बेसब्री से इंतज़ार है।।

© Shalu Makhija

How to Prepare a Good Business Plan

1-being-entrepreneurRecently  I got a chance to interact with management students at Amity , Jaipur campus about preparing a business plan .  With of buzz of   ” Make in India” ,  our youngsters are being increasingly aware about different start up ventures, potential of entrepreneurship over waiting for job, getting limited scope in selecting dream job, competition due to population.  It is positive and promising sign to see  our youth getting directed towards start up ventures .

With technology at our doorstep, high-speed connectivity,  lots of domestic and international e-portals assisting wholesale and retail industry, it is the most promising time for Indian youth to consider their own venture , start their own brand and actually execute on that properly prepared detailed business plan. Be it venture capital or own investment,  executing on detailed business plan  can give our youth a fantastic start of career.

rowing-1-plus-2

Essential aspects of Business Plan :

Here are some important points to be attended, thought and carefully drafted while writing a business plan :

1. Clear, Communicable Vision

It is very important to write the vision of a business plan in detail. You  may start small , at local level but a bigger , all encompassing vision has to be set and written before you start.   Vision of  business has to be in written form . It has to be clear and communicable form.  Vision guides the entrepreneur from time to time and it protects from deviating the main theme out of any short term  temporary pressures.

cartoon-why_vision_is_imp

2. Marketable Creative/ Innovative Idea 

The idea of product or service has to be creative, innovative at the same time marketable.  Any innovation or creativity if can not be marketed , it is useless for an entrepreneur.  Many a times , new innovation, or a art / literature product is novel but market is not ready for it. It is in premature stage.  So, when you write your detailed business plan, the idea should meet the basic criterion of marketability.

mistake3.  Profit Potential in Short Period

It is important to realize profits in comparatively shorter period of time.  An entrepreneur as well as venture capitalist will always get the due motivation and enthusiasm to run business , put more funds in growth of business only when it starts giving return in short term. So calculation and presentations of profits in short period of time is always a lucrative preposition for any business plan.

4. Target Market

It is very important for any startup to clearly define the target market. It helps in deciding the further communication and marketing strategy as well as distribution plan. Knowing demographics, education, taste and preferences of target market are instrumental for any business venture. Purchasing power of target market is equally important parameter of success of selling price strategy for new venture.

5. Competitive Edge

There is always existing competition or potential competition in market for any new venture. Any new idea has to fight with potential competitive strategy whereas existing product or service start up needs to come up with concise competitive strategy. How product strategy show  competitive edge and USP  makes the plan strong and superior.

6. Concise Marketing Strategy for Market Entry

A well defined and detailed marketing strategy gives high points to any business plan. In today’s era of internet and social media marketing, it is important to have comprehensive marketing strategy where customers can be reached from all sides. Also the marketing budget holds big consideration in total cost- benefit analysis.

7. Skills of Employees Required

ANy business plan needs to throw light on the kind of manpower needed to run the business unit. It varies from unskilled and untrained staff to skilled, educated and professional manpower. Skilled manpower definitely gets higher points in eye of any venture capitalist than unskilled and untrained staff.

8. Complexity of Business Idea

Business idea should not be overly complex. It has to be simple, easy to understand, easy to educate and easy to market. The simpler idea is always good to execute.

9. Personal Investment

It always count that at what extend entrepreneur invest his own money or personal assets in the business. It largely decides his own interest , belief  in the profitability and vision of the venture.  Any venture capitalist would appreciate and give high rank to business plan where entrepreneur puts his own capital for business set up. Total dependence on borrowed capital show his own dis interest as well as low risk taking capability.

10. Delivering Customer Value for long term

Any business idea should ensure the long lasting value for target customer.  Short term, shallow value , easily expiring product value does not get attention from investor. While writing a detailed business plan, it is necessary to explain the value  it delivers to end consumer and how long a customer will benefit using the product or service.

11. Operational Feasibility

Sometimes new venture is designed with big plans and big wishlists with less operational feasibility. It is very important to show the workable strategy to start and run the new venture.  The smoothness to carry all operations, practical difficulties need to be ascertained and put forward in any detailed business plan.

12. Realistic Financial Projections

The Cost – Benefit analysis, revenue projection, break-even-point calculations, time period to achieve break-even-point , etc all financial projections need  be done  on realistic assumptions.  It is very important to have realistic and little less than optimistic view point here to reach the desired result. It can give fair idea on desired productivity and cost control scenario to reach break even as early as possible .

Covering this points give a realistic view of how your venture will look like.   Though I believe that an entrepreneur should always take in to account pessimistic outlook as well as optimistic outlook for a business idea.  Apart from realistic projections, the key defining factor for success of any business venture is focused vision, passionate persuasion, risk taking capability, leadership qualities,  productivity of entrepreneur combined with execution of business plan with integrity.

Wishing our young entrepreneurs all the luck,

Shalu Makhija

 

 

Life Rediscovered

बचपन की सहेली थी ।
प्यारी सी पहेली थी ।

हँसते खेलते बड़े हुए
तो प्यार बन गयी
पता ही न चला फिर वो
कब ज़िम्मेदारी बन गयी।

साल यूँ ही बीतते गए
और वो कहीं गुम हो गयी।

हम भी आज रुके
उसे फिर खोजने को निकले।

शब्दों से कुछ नोकझोंक हुई
दिल ने भी कुछ दुहाई दी
कुछ शिकवे हुए
प्यार से हम आखिर गले मिले।

वो कोई और नहीं
हमारी ही तो ज़िन्दगी है
जीते हुए भी ज़िंदा न थे
जब वो हमसे दूर थी ।

जीना न अब हम
छोड़ेंगे यारों
एक बार फिर से
ज़िन्दगी को गले लगाया है।।

© Shalu Makhija

My Little Sweetheart

**** Dedicated to all sweet daughters, who closely connect all relationships , support family , love no matter what  and lifeline of each home.

You give me reasons to smile,
Today , tomorrow and always…..

your sparkling eyes
with innocent smile
your baby talks
and lovely tantrums

You give me reasons to laugh,
Today , tomorrow and always…..

Your little dancing feet
with adorable rhyme
your small joys
define my life

You give me reasons to dance
Today , tomorrow and always…..

You hold my hand
and that unveil peace
you make me reason
for luminous glow on your face

You give me reasons to celebrate
Today , tomorrow and always…..

O’ sweet little heart
you give big message
life is precious
Let it blossom

You give me reasons to be grateful,
Today , tomorrow and always…..

© Shalu Makhija

dsc02135 dsc02136

Getty Instagram award for RONNY SEN’S hard-hitting pictures on Jharia coal mines

Photography……

Capturing Moments…

Recording on Instagram  and making them alive on your timeline as welll as many other connected to you…

Digital world has come up with exciting opportunities to make use of your passion and talent in photography. World at large appreciates, admires and enjoy browsing over millions of pictures everyday posted by individuals spread around the world.  A picture not only speaks a situation , it nicely unfolds the mind of photographer, his thoughts, his character, his skills and the untold, unenlightened background.

Check out this amazing story of Kolkata’s  Ronny Sen  – how his pictures created wonder for  Getty Instagram Awards …

http://indiatoday.intoday.in/story/indian-photographer-ronny-sen-getty-images-instagram-grant-award-pictures-jharia-coal-mines-jharkhand-lifest/1/770495.html

mos7_092216120948 mos3_092216120937

 

पहला कदम

तुम क्यों सो रहे हो
आग सी लगी है
तुमको जला रही है
ना उठे तुम अभी तो
सब कुछ भस्म होगा
बस तुम उठा लो
आज वो पहला कदम ।

ये डर कहाँ से आया
जो तुम सहम गए हो
साहस को बना दो
आज पहेचान तुम्हारी

तुम क्यों रुके हुए हो
कर्म ये तुम्हारे
बदल देंगे इस जहाँ को
चलना ही तो नाम
है इस ज़िन्दगी का
बस तुम उठा लो
आज वो पहला कदम ।

बिजली की गति और
मज़बूत इरादो से
हिम्मत की ताकतऔर
मेहनत की आरज़ू से
सजा दो आज
रास्ता तुम्हारा ।

जमा लो निगाहें
मंजिल पे आज तुम
ज़मीं तो क्या
राह देगा वो आसमाँ भी
बस तुम उठा लो
आज वो पहला कदम ।
Taking that first important step towards your goal is crucial in deciding success.

Dedicated to youth…

© Shalu Makhija

dsc02128

Awww..Dev Shah creates buzzz

Small little hands swiftly moving chess players, little brain making thoughtful move and little age making to big tournaments …  ohh already this list made us feel so good for Dev Shah , but buzz creates when this little champ addresses big heads  on TedX platform —

Check this story for details:

http://www.thebetterindia.com/65544/child-prodigy-dev-shah-chess-tedxnmims/

dev-shah-500x375